Fanagement - Latest Comments

Re: Relationships Are The New Distribution

Greg Bates — Tue, 02 Nov 2010 23:56:48 -0000

Hey Hugh,

You're right - it's a much more complex discussion in itself... I think it's cool to be ubiquitous within a certain niche or scene, but where you do and don't maintain a presence contributes to your brand as an artist and helps create context that hooks potential fans and allows them to understand and relate to you better. So in general, I still think 'ubiquity is overrated'...

Will definitely be digging deeper into this!

Re: Relationships Are The New Distribution

Greg Bates — Tue, 02 Nov 2010 23:37:22 -0000

Thanks!

Re: Relationships Are The New Distribution

digimusicbids.com — Tue, 02 Nov 2010 23:36:35 -0000

This is a great post Greg! I'll definitely retweet!

Re: Relationships Are The New Distribution

Hugh Brown — Mon, 01 Nov 2010 17:20:37 -0000

Spot on, Greg. Except for the Godin bit.

When an artist is relatively unknown, ubiquity helps with discovery. but once a few fan relationships have been developed, a little exclusivity can help cement the relationship. Those relationships then work to distribute virally because of the increased value ...

It's far more complex and subtle than Godin's post has room for.

Re: The Importance of Context in Music Discovery

Basil Zarilla — Sun, 29 Aug 2010 04:05:36 -0000

I think this post was secretly a great kick off to a potential series of write ups about this topic. So many bloggers pretend to comprehend what they're talking about when it comes to this topic and really, nearly no one actually get it. You seem to grasp it however, so I think you ought to run with it. Thanks!

Re: The Importance of Context in Music Discovery

Bill Cabrera — Thu, 01 Jan 2009 17:26:16 -0000

Greg, enjoyed this opening post of your blog. Clear, concise, and sensible approach to getting a grip on this topic. I'm hoping that you'll be writing more on these three steps individually in posts to come, since each of them separately contains so much to dig into. All the best to you.